I was walking along Oxford Street the other day and stumbled across this event. Carnaby Street along with GQ Magazine held a Style Night on the 5th of May from 6pm-9pm whereby all participating stores in and around Carnaby Street were offering a 20% discount. YAY! There were a range of activities that went on and each individual store and restaurant added their own touch to make customers feel welcome.
A Land Rover outside of Jack Wills was actually a photo booth! Pretty cute idea. You could also get a complimentary drink upon entering the store. Great customer service right there! Also, I have always loved the colours and style of Jack Wills, it indeed does feel very British.
Benefit cosmetics on the other hand, had a DJ in store to take it up a notch. If you made a purchase, you would also receive a bag of popcorn. Cute! Also, in conjunction with their #BoldIsBeautiful project, you will be able to get a free full sized Gimme Brow worth £18.50 when you get your Eyebrow Wax done in May.
Never heard of them before this but Superga is a footwear brand and they personalise your sneakers for you! I've tried drawing on sneakers before as a gift and it's not easy at all. The amount of precision and steady hands one must have. I struggled a lot to keep my hands steady but this artist is so good, especially with the fine lines. Here's my DC vs Marvel version of sneakers I did about a year ago: